🤖 A Talking Points Memo (TPM) is a concise document that provides key messages and talking points for public relations (PR) professionals, spokespersons, or executives to use when communicating with the media or the public. The purpose of a TPM is to ensure consistency and accuracy in messaging and to help guide the conversation towards the desired outcome.
In the world of PR, a TPM is often used by businesses to ensure that their key messages are communicated effectively to the media and the public. A TPM can be used in a variety of situations, such as responding to a crisis or promoting a new product. For example:
- Crisis Communication: In the event of a crisis, such as a product recall or a data breach, a TPM can be used to ensure that key messages are communicated clearly and consistently. The TPM would outline the key messages to be conveyed to the media and the public, as well as any supporting facts or statistics. This can help to reassure customers, minimize negative publicity, and protect the company’s reputation.
- Product Launch: When launching a new product, a TPM can be used to ensure that key product features and benefits are highlighted in all communications. The TPM would outline the key messages to be conveyed to the media and the public, as well as any supporting data or customer testimonials. This can help to generate buzz and excitement for the product, and increase sales.
- Media Interviews: During media interviews, a TPM can be used to ensure that key messages are communicated effectively and that the conversation stays on track. The TPM would outline the key messages to be conveyed to the media, as well as any potential questions or objections that may be raised. This can help to ensure that the interview is productive and that the company’s key messages are effectively communicated.
In conclusion, a TPM is an essential tool for businesses in the world of PR. It helps to ensure that key messages are communicated effectively to the media and the public, and that conversations stay on track.
By using a TPM, businesses can enhance their reputation, generate positive publicity, and achieve their communication goals.
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How to Write Talking Points
Difficulty: Introductory
Writing Effective Talking Points
Difficulty: Moderate
Templates & Examples
Key Messages and Talking Points Sample from dc.gov