In this episode, we’ll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio.
Roger is a podcast wizard with over 20 years of experience in the world of advertising. What started as a small agency that specialized in helping brands get into the podcast space, JAR Audio is now one of the largest podcast production agencies in the world.
We’ll be looking at what makes podcasting such a powerful tool for engagement in social media.
What’s on the agenda?
– The origin story of JAR Radio. How they started from a small agency to becoming one of the largest agencies in the world.
– Podcasting; a new, powerful, and sometimes arguable underutilized channel.
– The rise of podcasting.
– Can anyone create a podcast?
– Identifying your personas.
– How a podcast fits in with a business’s content strategy.
– Create themes and engaging stories around your personas.
– Repurposing your podcast.
– How to measure the success of your podcast.
Timestamps:
00:40 Introduction: Who is Roger Nairn?
04:21 Key Points to Win Hearts
07:16 Podcasts as Long-Form Content
10:30 The Importance of Storytelling
17:07 Creating Your Own Station
20:40 Identifying Your Niche and Building Your Community
30:59 Measuring ROI for B2B’s
34:03 Podcasts as a Medium
37:58 Getting Started With Basics
43:00 Roger’s Socials
