Selling in the B2B space is very different than B2C or product driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders.
Today we’ll be talking with Anka Wimbush from Buckland Logistics about developing relationships in the Logistics space, how they use content to drive engagement, and how social selling can be much easier than you think.
It’s not only about getting the client, retaining the client relationship is just as important. Anka is going to be giving us her process on how she anticipates potential issues, meets the issues head on with resolutions.
Timestamps:
01:57 – Logistics
04:50 – Insights on Sales and Client Management
08:08 – Building Your Network
11:38 – Fostering Relationships
17:14 – Dipping Into Your Content Library
21:12 – Resolving Issues With Clients
25:05 – Wrapping It Up
