Clue is a leading data and media partner across search, social, and programmatic advertising. It recently embarked on its own full-scale rebranding program working together with partner Mint, and this rebrand was just rolled out this week. We are lucky to have two very experienced marketing industry professionals with us today who are here to share their insights on the inspiration, process, and execution of a rebrand.
Timestamps:
00:39 Introductions
03:10 Clue’s Re-Brand Inspiration
05:05 Starting the Process of Re-Branding
07:30 Simplifying Your Message
14:51 Painting the Picture
22:32 Creating a Balance
25:25 Identifying Pitfalls
29:20 Aha Moments
30:56 Gaining Outside Perspectives
34:26 The Impact of TikTok on Brands
40:14 Measuring Brand Effectiveness
44:19 Outro
